# How the LA Clippers Used Community to Drive Engagement to Clippers Nation Kids

The LA Clippers used Community to manage general and youth-focused fan engagement campaigns, leveraging number imports and personalized messaging to grow their member base.

-68.4%  
Avg. Click Through Rate

-34.9%  
CTR for Thanksgiving Camp Campaign

-16.1%  
Avg. Response Rate for Youth Camp Promotions

[Message LA Clippers](sms:+12135771833&body=hi)

## Overview

The LA Clippers are leaders in utilizing technology to engage fans. With Community, they manage general and youth-focused fan engagement campaigns, leveraging key features like **number imports** and **personalized messaging** to grow their member base.

## How the LA Clippers Used Community

- Created customized campaigns focused on tickets, news, and youth camps
- Leveraged dynamic personalization to tailor messaging

## Key Features

- **Number imports** to easily upload Member contact info
- **Customized URL and QR codes** for tracking
- **Dynamic message personalization** to increase relevance

## Conclusion

By creatively using Community's tools for imports, tracking, and personalization, the LA Clippers drive higher campaign engagement and response rates for both general and youth-focused fans. As leaders in the sports industry, they showcase how to innovate fan engagement with smart technology.