# Lionsgate's John Wick 4 Garnered the Highest CTR in Community Film Campaign History

Lionsgate's John Wick: Chapter 4 turned superfans into a measurable distribution channel, driving the highest click-through rate in Community film campaign history.

- **206K+ Subscribers acquired**  
- **271%+ Member retention**  
- **219%+ Avg click-through rate**

## Introduction

John Wick is a popular action film franchise that follows the story of a retired assassin who is forced back into the world of violence. The fourth film in the franchise, _John Wick: Chapter 4_, was released in theaters on March 24, 2023.

## Campaign Goals

The goal of the John Wick: Chapter 4 marketing campaign was to generate excitement and anticipation for the film's release. The campaign also aimed to drive ticket sales and increase awareness of the film.

## Campaign Tactics

The John Wick: Chapter 4 marketing campaign used a variety of tactics to achieve its goals. These tactics included:

- **Social media:** The campaign used social media to engage with fans and promote the film. The campaign also used social media to run contests and giveaways.
- **Digital advertising:** The campaign used digital advertising to reach a large audience. The campaign ran ads on websites, in apps, and on social media.
- **Public relations:** The campaign worked with the media to generate positive coverage of the film. The campaign also hosted press events and screenings.
- **Out-of-home advertising:** The campaign used out-of-home advertising to reach a large audience. The campaign placed ads on billboards, bus shelters, and other public spaces.

## Campaign Results

The John Wick: Chapter 4 marketing campaign was a success. The campaign generated excitement and anticipation for the film's release. The campaign also drove ticket sales and increased awareness of the film.

The campaign's results included:

- **75,000+ subscribers acquired**
- **99%+ member retention rate**
- **80%+ average click-through rate**
- **20%+ response rates**
- **10,000 new fans opted in during the countdown**
- **65,000+ total fans got the private YT link to watch the JW4 trailer with a 1-hour head start before the rest of the world was able to see it!**
- **Trailer was trending on Youtube in < 2 hours as result of our traffic and virality of fans and press outlets sharing on socials**
- **45%+ click through rate on the trailer across the entire audience**
- **15,000+ participants within a matter of hours**
- **19%+ response rate, 58% higher than our benchmark across partners and a complete sell out of all the special early screenings!**
- **~25% Click through rates on the ticket purchase link**
- **40%+ click through rates**
- **30k + fans visiting the Apple TV+ JW4 content**

## Conclusion

The John Wick: Chapter 4 marketing campaign was a success. The campaign generated excitement and anticipation for the film's release. The campaign also drove ticket sales and increased awareness of the film. The campaign's results demonstrate the power of a well-executed marketing campaign to drive success for a film.