# Skybound Entertainment Drives Record-breaking Loyalty and Discord Signups in a Single Day

Skybound Entertainment partnered with Community to engage Invincible fans globally through unique experiences during the Season 2 campaign, driving record-breaking loyalty and Discord sign-ups.

- 656K+ Fans Acquired
- 1012% Average CTR
- 75X Average Response Rate

## Overview

Skybound Entertainment partnered with Community to engage global Invincible fans with unique experiences throughout the Season 2 campaign. For their island in Fortnite, the team shared a unique Island Code for fans to play in-game and asked them to reply "LAVA" to join the discord conversation. A Record-breaking number of fans joined the discord server as a result of the successful activation.

Fans were also offered the opportunity to unlock exclusive content by signing up to Skybound Insiders. Overall engagement was incredible with ~50% click-through rate for this specific activation alone and record-breaking number of loyalty sign ups in a single day for Skybound!